Caroline Brown – Group Commercial Director

Caroline is an experienced, travel and tourism business leader with over 25 years experience in the travel industry, who has held board level positions within the industry for the last 11 years.

Caroline was formerly chair of the ABTA UK Tourism and Leisure Group for 7 years and an FTO committee member. Caroline is also a Non Exec Director, Advisor to the Northern Power Women Organisation and a mentor who believes in ‘paying it forward’, in terms of supporting and recruiting future talent both in the travel industry and the North West more widely.

Caroline is known for her passion in the promotion of domestic holidays and hotel breaks, whilst also being recognised for her ability to grow market share across a wide range of UK and European escorted tours and River Cruises.

Caroline is also passionate about customer service, championing sustainable tourism and the coach tourism industry in general.

Caroline is responsible for the Alfa Travel business and also has Commercial responsibility for the Group.

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