Emma assumed responsibility for overall leadership of the Group in 2019, after leading the Group’s Finance and People functions as Finance Director since it’s transition to employee ownership. Emma is a Chartered Accountant with a career in audit and senior finance and strategic roles in a range of well known organisations, including PwC, Pontin’s and the Co-op Bank.

Emma Is passionate about the British seaside, customer and employee engagement and improving commercial performance.

Emma is also a non-Executive Director for the Employee Ownership Association and Coach Tourism Association.


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