Alfa Travel launches new South Wales and South West England pickup regions
5th February 2021

The Norfolk Royale in Bournemouth!

We are delighted to announce that the 4 star Norfolk Royale Hotel will be joining the Leisureplex Hotel Group on the 3rd April 2023. The Norfolk Royale will be the 22nd hotel in the group, providing quality accommodation in a superb location in the popular seaside resort of Bournemouth.

The Norfolk Royale is centrally located just a few steps from Bournemouth Square and is the former home of the Duke of Norfolk. This 95 bedroom hotel offers a high standard of accommodation and has undergone a multi million pound refurbishment programme in recent years.

“After the sale of our hotel in Bournemouth in 2021, we have now found the perfect replacement. Bournemouth is an extremely popular resort with our holiday makers, so we are delighted to welcome the Norfolk Royale to the group. The Norfolk Royale offers an extremely high standard of accommodation and is situated in an excellent and unique location within the resort. We are looking forward to welcoming our guests when we take over the hotel on the 3rd April and providing that Leisureplex experience that our guests know and love.

This purchase along with a multi million pound refurbishment programme across our existing hotel estate and the imminent arrival of seven new 2023 plate Mercedes Tourismo touring coaches, demonstrates our ongoing commitment to providing our guests with quality, value for money holidays.”

Emma Russell, Managing Director of Alfa Leisureplex Group

Alfa Travel coach tours to Bournemouth from across the UK are now on sale and are available to book by calling the reservations team on 01257 248000 or click below to view and book online. 

With demand for our holidays at an all time high and with the popularity of Bournemouth as a resort, early booking is recommended.

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